melissa davis - science of colour feature

The science of colour


Colour is arguably the most powerful element in a design scheme. I’ve studied colour and its psychological affects in much detail. The advertising industry, out of necessity, has championed the topic. Perusing any number of articles on the subject helps add a bit of science behind the selection process. Remarkably, 90 per cent of an assessment for trying out a product is made by colour alone. Imagine how that notion is translated into interior design.